Rightster VOD service to host first YouTube MCN for UK arts
| 26 September 2014
Buoyed with £1.8 million of funding from the country's Arts Council, the Rightster digital content company is to set up and manage a multi-channel network (MCN) for UK arts.
By providing seedcorn investment to support the aggregated YouTube channels, the Arts Council's stated aim is to extend the reach of public-funded arts and culture, creating new online destinations and a community of interest that connects more audiences with great content that is already online but is hard to find.
Explained the Arts Council's executive director for arts and culture Simon Mellor: "There is some great arts content online, but it is hard to find and fragmented. We hope that the award to Rightster will support the arts sector to find and develop new audiences and build their profile in this expanding digital space.We believe the new MCN will be particularly effective in supporting the profile of smaller organisations and artists across England that are producing great content but don't have well-known brands and therefore find it harder to build audiences for their content."
Rightster applied for the MCN grant commission in May 2014 and in July 2014 bought Base 79, a company in which Arts Council Chair, Sir Peter Bazalgette, had a shareholding. The company says that over the coming months, Rightster will work with the arts and culture sector to develop the MCN proposition, with a view to launching the new channel in spring/summer 2015.
Commented chief strategy officer Simon Walker: "We are absolutely thrilled to have been selected by the Arts Council to deliver this important and timely initiative. Their innovative ambition is to ensure that the extraordinary riches of the arts scene are properly represented in this brave new world of online video. As a young British technology company, Rightster is proud to have been chosen to support this vision. We look forward to helping artists and arts organisations tell their stories and reach the right audiences, with the right content in the right context and at the right scale."