Movistar TV increases subscribers in struggling market
Juan Fernandez Gonzalez
| 29 September 2014
In a struggling pay-TV market, Telefónica's Movistar TV is managing to grow, increasing its subscriber base by 31% since last year.

The TV platform has become the second choice among Spanish viewers, with Canal+ still in first place.

According to latest report from Spain's market and competition regulator, CNMC, Canal+ – which will be absorbed by Telefónica in the coming months – has 1.66 million subs, 2.5% less than 12 months ago. Movistar TV has taken ONO's second position by reaching 861,000 subscribers, although it's income has fallen.

While Canal+ invoiced €288 million during Q1 2014 (4% less than a year ago), César Alierta's platform saw an income of €49.5 million (down 18%).

Although Spain's pay-TV market has seen major changes in the last few months with Telefónica buying Canal+ and Vodafone taking over ONO, the new strategies don't seem to be making any substantial difference to business, with the industry invoicing 10% less than in Q1 2013, with a total income of €402.17 million.

Regarding broadcast technologies, Spain's pay-TV viewers still prefer satellite, with 1.6 million out of the nearly four million subscriptions being carried through direct-to-home (DTH). Cable TV, with 1.2 million subs, and IPTV (0.9 million) are the second and third most popular options.