Facebook firm Atlas draws on Jivox as ad platform partner
| 30 September 2014
The extension of social media giant Facebook into video continues with the news that its Atlas subsidiary has engaged Jivox to enable personalised, rich media ads to be served, tracked and measured.
As part of the deal, the data-driven dynamic advertising solutions provider has fully integrated its flagship ad platform, Jivox IQ, to extend Atlas's reach into the broader marketplace of display advertising. This it says will provide customers with the ability to develop and serve data-driven native, video and mobile ads across the entire Atlas ad-serving and measurement platform.
"As a data-driven ad platform, Jivox is ideally suited to provide highly creative, dynamic ads for the Atlas environment," said head of Atlas Erik Johnson."By partnering with Jivox, our clients will be able to create a variety of rich media ads and run them at scale through our reliable and simple platform, ensuring that every impression is viewable and delivered to the intended audience."
"There is a huge opportunity for Atlas to take advantage of the broader display, search, video and mobile marketplace," added Diaz Nesamoney, CEO and founder of Jivox. "The synergies of our technologies will give brands an easy way to develop, run and measure campaigns on any screen."