Netflix launches into original film production
| 30 September 2014
Clearly aiming to replicate the success that it has with House of Cards in the TV sector, SVOD leader Netflix has shaken up the film world by announcing its first original movie.
On 28 August 2015, the service will premiere exclusively Crouching Tiger, Hidden Dragon: The Green Legend on its subscription video on-demand platform and in selected IMAX cinemas globally. The next chapter in the saga started by director Ang Lee, the new film is produced by The Weinstein Company (TWC) and stars Michelle Yeoh and Donnie Yen star under the direction of Yuen Wo-Ping.
The film is to be the first of several major films backed by Netflix to premiere the same day on the online TV network and in select IMAX cinemas globally. The company claims that the move will give consumers and exhibitors around the world 'unparalleled flexibility' in how, when and where they enjoy a major motion picture.
"Fans will have unprecedented choice in how they enjoy an amazing and memorable film that combines intense action and incredible beauty," explained Netflix chief content officer Ted Sarandos. "We are honoured to be working with Harvey Weinstein and a world-class team of creators to bring this epic story to people all over the world and to partner with IMAX, a brand that represents the highest quality of immersive entertainment, in the distribution of this film."
"The moviegoing experience is evolving quickly and profoundly, and Netflix is unquestionably at the forefront of that movement," added TWC Co-Chairman Harvey Weinstein. "We are tremendously excited to be continuing our great relationship with Netflix and bringing to fans all over the world the latest chapter in this amazing and intriguing story ." inShare0