Two-fifths of German, Spanish broadband homes own a smart TV
| 01 October 2014
Europe is increasingly a connected TV territory says a Parks Associates study showing more than 40% of broadband households in Germany and Spain own a smart TV, while UK adoption of smart TVs is at 33%.
Furthermore, according to the Emerging Power of IoT in Europe report, 54% of broadband households in Germany and more than two-thirds of broadband households in Spain and the UK have a CE device connected to the Internet. These connected devices include smart TVs, Blu-ray players, gaming consoles, set-top boxes, DVRs/PVRs and streaming media devices.
"European consumers continue to seek ways to watch online content on TV," said Brett Sappington, director, research, Parks Associates. "Google's Chromecast has recently launched in several European markets, and the use of PC-to-TV connections is far higher in Europe than in the US. Unfortunately, this approach has produced a fragmented user experience. Players in the video market, including pay-TV providers, have a real opportunity to differentiate themselves via a compelling, easy-to-use, unified user experience for consumers."