Netflix makes great start in France and heads to Orange STBs
| 02 October 2014
On the back of a very strong debut in France, Netflix has gained a huge boost from Orange France which will make the subscription video-on-demand (SVOD) service available via its set-top boxes.
The company has confirmed to Le Monde that it will become the second operator in that country to include Netflix integration, after Bouygues SA.
Separately, Pierre Louette, deputy CEO, told Bloomberg that the telco is mulling "two kinds of deals." One would make the streaming service available on set-top boxes in return for a revenue share; the other would be an infrastructure deal that would presumably be similar to the direct peering arrangements that it has with Verizon and Comcast.
The deal would be significant for Netflix's distribution in Europe, offering instant access to more than ten million television-service subscribers in France. The Bouygues arrangement gives it exposure to an additional two million broadband subscribers.
"There are no obstacles to making deals with Netflix in the future and it's possible that we will announce a deal like this one very soon," Louette said in an interview with Bloomberg.
Two weeks after it was released in six European countries including France and Germany, Netflix is racking up subscribers. According to a report in Le Figaro, Netflix has already managed to reach more than 100,000 subscribers in France.