Maximise multiscreen video ad-serving
| 02 October 2014
Selecting a video ad-serving solution is one of the most important decisions made by a digital video company.

brightWPHaving significant impact on a company's ability to maximise video ad revenue while minimising weekly operational overhead, it's important that publishers select the best solution.

This whitepaper provides a thorough guide on the important aspects that make up video advertising, from ad serving requirements to the various solutions. Through the examination of each solution, the whitepaper will highlight the advantages of adopting a hybrid ad-serving solution for publishers, which include the ability to balance incremental deployment efforts and costs with accrued benefits.

It specifically details three key video ad-serving solutions:

o Client-side ad serving

o Cloud-based ad serving

o Hybrid ad serving

To download our free whitepaper, click here