Cosmopolitan TV reveals fresh look
Juan Fernandez Gonzalez
| 03 October 2014
Coinciding with the Spanish premiere of The Mysteries of Laura – NBC's adaptation of the Boomerang TV format – Cosmopolitan TV has revealed its new corporate image.
cosmoThe pay-TV channel, which mostly targets a female audience, has a new on-air look and has renovated its corporate identity, which will gradually be adapted to both off-air and online environments.
Designed by the channel's own communications and marketing team, directed by Alberto Lafuente, the new look includes an updated 3D logo as well as idents and continuity elements which are already being broadcast. The channel's theme tune has also changed slightly, although the melody and chromatic line have been retained.
"This doesn't mean a break with the previous style, it's just an evolution," explained Lafuente. "It keeps the channel's essence but at the same time becomes more sophisticated."
The channel, which is also broadcast in Latin America and Canada, is making the image change at a time when it expects an increase in viewers due to the premiere of The Mysteries of Laura, the American version of a Spanish format which broke audience records when originally shown in Spain.
The channel, owned by Hearst Entertainment and Syndication, has over three million subscribers through the various pay-TV platforms on which it has been on air since 2000.