Amazon Fire TV adds Opera TV channels
Michelle Clancy
| 03 October 2014
Amazon Fire TV has added several new niche video channels to its line-up, created with the Opera TV Snap technology.

The new fare includes Cops, The North Face, Young Hollywood, FashionTV, Green.TV, GTChannel, ArrivalTV, Mahogany, Outside Television and EpicTV all of which have been selected to offer more diversity in programming with topics like motoring, music, travel, celebrity gossip, extreme sports and the great outdoors.

"We're thrilled to provide customers with new and innovative Opera TV Snap apps on Amazon Fire TV," said Steve Rabuchin, vice president of the Amazon Appstore. "With the Opera TV Snap technology, we're able to offer our customers incredibly diverse video content across a wide range of categories."

Opera TV Snap automatically transforms online video channels into apps that are optimised for smart TV devices and set-top boxes. As well as handling app development and distribution, Opera TV Snap enables monetization for content publishers via the Opera Mediaworks advertising platform.

The deployment with Amazon Fire TV, which is outside Opera Software's own Opera TV Store, positions Opera TV for the first time as an app publisher for other TV application platforms.

"Opera Software has always heralded Opera TV Snap as the fastest way for video content owners to reach millions of new viewers across the globe, and that has been proven yet again with the launch of Opera TV Snap apps on Amazon Fire TV," said Aneesh Rajaram, senior vice president for TV and devices at Opera Software. "We are excited to offer Opera TV Snap publishers yet another platform for massively increasing their audiences, via Amazon Fire TV."