French Groupe M6, part of the RTL Group, has entered into a content partnership with Yahoo.
The new deal is built around video, TV interactivity and exclusive content produced by the M6 editorial team.
In the newly created section devoted to M6 Info, internet users will have exclusive access to Yahoo Actualités, the 12:45 and 19:45 news bulletins as well as the magazine news programmes Capital, Zone Interdite, Enquête Exclusive and 66 Minutes.
“All of the reports by the M6 editorial team will complement, enrich and illustrate the major topics covered by Yahoo. Video content that users can also find on the Yahoo Screen video platform,” according to the broadcaster.
“As interactivity is fundamental to each of the partners, this will be developed and enhanced on Yahoo and M6 Info’s dedicated space with La Question du jour asked during the two news bulletins, and the participative format Expliquez-nous, integrated into the 19:45 bulletin. Short versions of the Expliquez-nous videos broadcast on M6 will be made available on Yahoo. Furthermore, through the joint initiative of the M6 Info and Yahoo teams, new interactive tools will become available throughout the partnership.”
M6’s editorial information will also remain accessible and available on all media, at all times and in all places, on Facebook, Twitter, and from the free M6 Info app.