Verizon secures mobile, digital rights from Viacom
| 04 October 2014
Verizon and Viacom have announced a comprehensive renewal of their carriage agreement for the telco’s FiOS IPTV service.
The current deal sees FiOS carry 25 of Viacom's cable nets, including MTV, Nickelodeon, Comedy Central, BET (News - Alert), VH1, Spike, TV Land and CMT, in addition to Viacom joint venture services EPIX and Aapka Colors.
The new arrangement will for the first time include US national rights to distribute content to Verizon Wireless customers as well. And, the company said that the arrangement will allow Verizon to launch “innovative new TV packages to better match content packaging with consumer preferences”.
Early next year, Verizon will also enable live, out of home viewing of all of Viacom's channels via Verizon's FiOS Mobile app. FiOS TV customers will also be able to access Viacom's authenticated TV Everywhere Websites and apps, and the company's complete selection of video-on-demand (VOD) programming across multiple platforms like smartphones and tablets. Additionally, Verizon FiOS will enable dynamic ad insertion in all Viacom TV Everywhere and VOD content.
FiOS customers can already access live feeds of most of the Viacom networks inside the home.
The news comes as Verizon mulls the launch of a mobile OTT service in mid-2015.
"People want to watch TV anywhere, not just in their living rooms. Disruption in the TV marketplace is happening and Verizon wants to reach agreements with content providers like Viacom that reflect that reality and give people what they want," said Ben Grad, executive director for content strategy and acquisition at Verizon. "We are thrilled to extend our long-term distribution partnership with Viacom Media Networks, delivering some of the most recognisable and popular kids, music and entertainment programming available to our customers any time, anywhere on a variety of platforms from TV to wireless." inShare0