Synapse brings Vision TV to Freeview
| 04 October 2014
Technology and services provider Synapse TV Synapse TV is enabling the re-launch of Vision TV on he Freeview DTT service in the UK.
The new service will be accessed via the Freeview EPG and deliver a number of UK and international free-to-air channels streamed to compatible Freeview HD connected TVs and boxes. Synapse TV uses technology from Strategy & Technology (S&T) and specialist third parties to provide a cloud-based managed service for content owners and aggregators. It allows over-the-top (OTT) delivery of on-demand content and linear services. A number of content monetisation models are supported, including BARB-rated linear advertising, targeted on-demand advert insertion, pay-per-view and subscriptions.
Synapse notes that services on Freeview are accessed via the standard EPG and remote control, both of which it believes are already are already familiar to viewers meaning that there would be no need for additional boxes, power sockets, cabling, separate remote control and switching input sources. In addition delivering Vision TV on Freeview has required that Synapse integrate with Vision247's XtremeIPTV online video platform.
In the initial phase of the project, Vision TV will include up to 20 free-to-view streamed channels. When it launches in October 2014, the service will join a growing number of hybrid services from Synapse available via Freeview, including VuTV (channel 238) and TVPlayer (channel 241), with more to follow later this year.
"The number of compatible and connected Freeview HD receivers has now reached a critical mass such that OTT-delivered services are an ever-increasingly compelling proposition, particularly given the comparatively low costs," commented Synapse TV's Mike Alexander.