Google, Paramount partner for film 'first-of-kind'
| 05 October 2014
Search giant Google has announced what it calls a 'ground-breaking' collaboration with Paramount Pictures for a first-ever multi-platform pact for Christopher Nolan's film Interstellar.
The film stars Matthew McCaughey, Anne Hathaway, Jessica Chastain, Bill Irwin, Ellen Burstyn, John Lithgow and Michael Caine as a team of explorers travelling to discover whether mankind has a future among the stars. The partnership will feature initiatives delivered across Google platforms, including Google for Education, Google+, Google Play and YouTube. Together, the companies are helping moviegoers connect to the film through immersive experiences, exclusive content and detailed information on how to see the film, find show times and purchase tickets.
It launched with the Interstellar Space Hub, a first-ever digital initiative supporting a film on a Google domain at g.co/interstellar. The hub will act as the as the official website for the film, and will offer a Space Hunt content discovery feature and a movie ticket purchasing function, as well as links to a Solar System Builder app available via Google Play. After audiences have seen the film, they will be encouraged to offer feedback directly to Paramount via the hub.
In addition Nolan is working with Google to deliver information about the various film format experiences provided by movie exhibitors. This initiative will provide moviegoers with in-depth information about the distinctions between 70 mm, 35 mm, 70 mm IMAX film and digital projection, as well as 4K digital and digital motion picture viewing.
Commenting on the deal, Interstellar producer Emma Thomas said: "Having the power of Google behind our efforts to inform the audience and enhance their experience of Interstellar is an exciting new development in the relationship between filmmakers and audiences. Google has provided the ultimate Hub for the theatrical experience, and now, for the first time ever, there is a mechanism for audiences to give direct feedback to the studio about the quality of the technical presentation."
Commented Megan Colligan, president of worldwide distribution and marketing for Paramount Pictures: "Google is at the forefront of exploring the unknown and seeking new information, two major themes in director Christopher Nolan's film. We are excited that Interstellar is the focus of Google's continued innovation as we present this incredible film to audiences around the globe." inShare0