SES is to broadcast two channels from Setanta Sports in HD on the recently launched Astra 5B at 31.5 degrees East.
The channels – Setanta Sports and Setanta Sports+ – will be available via satellite in Armenia, Azerbaijan, Belarus, Estonia, Georgia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Uzbekistan, Tajikistan and Turkmenistan.
As a result, they will offered on all key cable, DTH and IPTV platforms within the countries of the region.
Commenting on the development, Dwyer McCaughley, CEO at Setanta Sports Eurasia, said: “At Setanta Sports, we aim to bring TV viewers closer to the action on the ground through live broadcast of matches and races.
“SES’s track record in delivering high-quality satellite television, coupled with Astra 5B’s extensive reach, is exactly what we need, and we look forward to establishing a long-term partnership with them.”
Norbert Hölzle, senior VP, commercial Europe, for SES, added: “Setanta’s ambition is to increase their worldwide viewership and bring exciting content to sports enthusiasts in this part of the world. We are pleased that they have chosen to work with SES”.