YuMe opens HQ in Mexico City
Gabriel Miramar-Garcia
| 09 October 2014
Digital video brand advertising solutions provider YuMe has expanded south of the border, opening its Mexican headquarters in Mexico City.

The move brings YuMe's total roster to 18 offices in 13 countries. According to IAB Mexico, 93% of Mexico's Internet users have watched digital video. In addition, growth is particularly strong in Mexico, with 2.5 billion videos viewed and monthly online video reach hitting 81%, according to comScore.

"Brand advertisers are quickly recognising the importance of the Mexican marketplace," said Jayant Kadambi, co-founder and CEO at YuMe. "Given the immense growth and interest we're seeing in digital video in the region, Mexico made perfect sense as the next step of our global expansion."

YuMe's Mexico office is located in the Reforma neighbourhood of Mexico City and is led by Gustavo Rivera as director of ad sales and Lizbeth Guadarrama as senior manager of ad sales.

"eMarketer's June 2014 report on digital ad spending growth pins average growth for Latin America at 28.5%, but growth for Mexico alone is 35.3%, making it an obvious entry point to the region," said Jorg Nowak, vice president of emerging markets at YuMe. "We're already seeing great traction as we look to bring the YuMe offering to both Mexican advertising and publisher partners."