Virgin claims 'transformation' of TV viewing among TiVo base
Joseph O'Halloran
| 10 October 2014
The use of technologies such as TiVo set-top boxes is transforming the way the UK watches TV says a new survey from Virgin Media.

VIrginAn online survey of 2,000 people from the cable company's 2.3 million TiVo customers claims to have discovered that a fifth of the TV watched by its is now done so in a time-shifted format; either first recorded onto the hard drive of a set-top box or else watched on demand. In addition, just over two-fifths (43%) of the TiVo base mostly watch time-shifted TV, with a fifth tuning in to live TV only for must-see moments. A further 30% predominantly watch live TV.

Virgin believes that driving the time-shifted-up and on-demand uptake is a boom in series stacking and the availability of entire box sets on-demand, allowing people to watch multiple episodes of TV series back-to-back. A tenth of the sample dedicate all their viewing time to a single series at a time, with 40% switching between different series depending on their mood. The data also revealed that recorded TV series and one-off shows are typically watched within 14 days after having been broadcast, while films are often kept for longer and enjoyed on a weekend.

The sample of TiVo users were avid advocates of the second-screen trending with just over a third (34%) of people are using second screens while watching TV. More than three-quarters (78%) of these multi-taskers were typically checking and updating social media sites. The data also suggests people are also increasingly using their smartphones, tablets and computers to watch TV.

Commenting on the results of the survey, Scott Kewley, Director of Digital Entertainment at Virgin Media, said: "The way we watch TV is changing dramatically. Since we launched Virgin Media TiVo, people have embraced having more control over how and what they watch than ever before."