MIPCOM 2014: Imira Entertainment inks FOX, Scholastic distribution deals
Juan Fernandez Gonzalez
| 10 October 2014
Spain's Imira Entertainment has used MIPCOM to ink a number of deals including a distribution agreement with FOX International Channels, and will represent Scholastic in Latin American and Iberian markets.

Targeting both Spain and Latin America's audience, Imira Entertainment has also sold preschool series Cleo to TVE, while Cartoon Network Latin America has scooped the second animation series of Yoohoo & Friends, produced by Aurora, for its Caribbean and Latin American channels.

Imira Entertainment will now distribute for Latin America Scholastic's Animorphs, the Goosebumps, Horrible Histories, I Spy, Maya & Miguel, The Magical School Bus, Sammy's Story Shop and two versions of Stellaluna, all of them targeting the kids' audience. The six new series join the Scholastic productions already on the Imira catalogue for LATAM, Portugal and Spain: Clifford The Big Red Dog, Clifford's Puppy Days and Word girl.

The deal with FOX's BabyTV sees Imira Entertainment representing BabyTV brands for licensing, merchandising and publishing rights in Spain and Portugal, and also taking key properties from its content library to free-to-air and pay-TV channels in the territory.

"Imira Entertainment has a wealth of expertise in global distribution, and we look forward to taking the outstanding programming from both BabyTV and Scholastic bringing their properties to even more families," said Sergi Reitg, CEO of Imira Entertainment.

"BabyTV is a 360 degree brand and it is important to bundle merchandising and certain TV rights under one roof. We look forward to creating new touch points with our target group across Spain and Portugal building on Imira's expertise," added Ralf Kies, senior VP for licensing and content sales at BabyTV.

"We are pleased to entrust Imira Entertainment with our key properties as we extend our relationship with them into Latin America," concluded Leslye Schaefer, senior VP for marketing & consumer products at Scholastic Media.