The Dutch have taken a liking for streaming content with 4.2 million active users with Netflix and Spotify taking the lead.
According to the latest Trends in Digital Entertainment report from GfK usage in the age group of 13 – 17 year old has grown from 38% to 54%, while 43% of this between 18 and 34 years old are regular streamers.
Subscription steaming services are mainly responsible for most of the growth with Netflix and Spotify being the most popular services.
68% of all Dutch streamers are using T-VOD, but S-VOD is on the rise. 29% of S-VOD users is taking advantage of the free month trials offered by most SVD services.
One third of all Dutch people is using streaming music. Those subscribing to premium music service listen for an average of 11 hours per week, mainly on their smartphones.
Illegal downloads are down with 5%.