Fred Graver explains how Twitter TV is driving audiences

October 13, 2014 09.24 Europe/London By Robert Briel
MIPCOM 2014. Fred Graver, creative lead, Twitter TV, joined by Twitter’s global TV team, will discuss how Twitter is driving television audience engagement at a presentation in Cannes.

The event takes place on Monday October 13 at 3pm (15.00-16.00).

The Twitter Global TV team will highlight how Twitter brings TV audiences to life, driving engagement, loyalty and intent to view. The public will be taken through the best practices for social TV live experiences, as well as the behind-the-scenes secrets of Twitter’s work with networks, shows and talent.

Studies show that a majority of mobile and tablet users talk about what they’re watching on television with others spontaneously. Viewers now watch TV together with Twitter instead of time-shifting or watching alone, creating a real-time “social soundtrack of TV”. All over the world, producers from awards shows to reality, game-shows to scripted series, are trying to make the most of those conversations.

Recently awarded an Emmy for its work in creating a new way for the audience to watch TV, Twitter’s TV team works with the global TV ecosystem to help them integrate Twitter into broadcasts and networks, extending the reach of shows and talent, innovating new ways of storytelling, and giving millions of Twitter users a new way of enjoying television.