MIPCOM 2014: The QYOU launches Web video service with StarTimes
DetailsRebecca Hawkes | 15 October 2014
The QYOU, an international pay-TV service which provides a compilation of quality short-form Internet videos 24 hours a day has been launched on StarTimes pay-TV platforms in Africa this month.
The commercial-free channel provides pay-TV operators around the world with the world's best produced-for-Web videos to their channel line-ups and video-on-demand offerings. The content is introduced by well-known Internet presenters, known on The QYOU (The Q) as Q-rators.
"Online creators are establishing a new art form in much the same way music videos fuelled the popularity and growth of MTV," said Scott Ehrlich, CEO, The QYOU.
"The QYOU is committed to doing the same for this engaging and entertaining cultural phenomenon, while also generating meaningful royalties for an entirely new generation of Web creative icons, filmmakers and talent."
Michael Dearham, VP of Beijing-based StarTimes Media, added: "This is a great and timely opportunity to create an engaging pay-TV channel that offers high quality, produced 'made-for-Web' content from the world's top multi-channel networks."
"We are thrilled to be working with The QYOU as we grow our channel offerings."
The QYOU was founded and created by industry veterans Scott Ehrlich (Fox News, NBC Cable, Real, Divx), Curt Marvis (MTV, CinemaNow, Lionsgate), Les Garland (MTV, VH-1, The Box) and G Scott Patterson (Lionsgate Entertainment, NeuLion, Engagement Labs).