Star TV bags lucrative ICC broadcasting rights deal
Rebecca Hawkes | 14 October 2014
Star India and Star Middle East have won broadcasting rights from the International Cricket Council (ICC) for 2015 to 2023 for an undisclosed fee.
The ICC, which claims the deal represents cricket's biggest ever broadcast partnership, did reveal the deal reached with the pay-TV platform was "significantly in excess of the ICC's previous commercial deals".
The current contract with ESPN Star Sports expires at the end of the 2015 World Cup, which runs from February to March 2015.
"We are delighted that our partnership with the Star group has extended to the next cycle of ICC events. This illustrates the strong relationship we have built in the current cycle and the value we have delivered since 2007," said N Srinivasan, ICC chairman.
"Star has an outstanding reputation as a sports broadcaster and has played an integral role in promoting and growing the game by taking coverage of ICC Events to a truly global and record-breaking audience, and we look forward to this continuing for another eight years."
Uday Shankar, CEO, Star India, added: "Star will constantly attempt to reinvent the viewer experience to make cricket bigger and bigger".