Adoption of set-top boxes varies significantly across Europe, where 55% of UK broadband households have a set-top, compared to 36% in Spain and 20% in Germany.

By comparison, the penetration of Internet-connected CE is 54% of German broadband households, 67% in the UK, and 69% in Spain.

Parks Associates will address strategies for service providers and pay-TV operators to expand their presence within the connected home at Connections Europe: Monetizing Strategies for the Connected Home, 18-19 November, Amsterdam.

“In Spain, 71% of broadband households have a gaming console, and 54% of have a computer connected to a TV, so there are multiple routes for pay-TV providers to reach consumers at home,” said Brett Sappington, director, research, Parks Associates.

“At Connections Europe, we will discuss ways to develop strategies appropriate to each country and culture.”

The two-day conference, featuring keynotes from Sky Deutschland, Ericsson, Icontrol Networks, and Deutsche Telekom, features European consumer research based on a 3Q 2014 survey highlighting ownership and use cases for connected entertainment devices and smart home solutions.

“HBO and Netflix have both announced plans to offer their services through cable set-top boxes,” Sappington said. “At Connections Europe, we will analyse these latest strategies and different scenarios for the set-top, including the potential for a full-featured gateway that would manage household user profiles and handle conditional access, security, data, and other functions.”