Turner expands TV everywhere in LATAM
| 16 October 2014
Turner Latin America is ramping up its TV everywhere efforts by offering content across digital devices via the TNT GO, Space GO and Cartoon GO apps.
Turner is launching region-wide in all territories, with Argentina, Colombia and Peru leading the way for penetration so far.
TNT GO viewers can catch up on episodes of popular series or watch a movie from the library that isn't showing on the network. It also offers streaming of premiere live events including NBA games and the Oscars.
Cartoon Network GO will offer live streaming of shows and a mobile app that allows users to simultaneously watch programming and play games on their mobile devices via a split screen. Also, the offering will include video-on-demand (VOD), catch-up TV, premieres and movies around shows like Adventure Time, Ben 10: Omniverse, Clarence, Gumball, Regular Show, Steven Universe and Uncle Grandpa.
Space GO will offer on-demand and streaming content from that network.
"Our roll-out of TVE in Latin America is both a consumer-driven initiative and an industry driver," said Turner Latin America's executive vice president of distribution and marketing, Whit Richardson. "Smart phone and broadband penetration have grown considerably across the region in recent years, and pay-TV penetration has risen significantly in the region in large part by the addition of new demographic groups that didn't previously have access. Our TVE strategy intends to ensure and promote this expansion in the industry, as well as our share and participation in it."
More Turner network 'GO' launches for 2015.
"Now that we have successfully accomplished launches for TNT GO, Cartoon Network GO and SPACE GO, we have acquired skills to launch new GO offerings quickly and effectively," Richardson said.