bitmovin unveils MPEG-DASH player

DetailsMichelle Clancy | 17 October 2014

Bitmovin has debuted online access to its MPEG-DASH player, bitdash, which allows playback on any Web browser using either HTML5 or Flash, depending on the browser and version.

It's also available for mobile platforms using HTML5.

As video consumption is moving away from traditional linear TV towards ubiquitous video consumption of live and on-demand content on any type of device, Internet video traffic is exploding. Video will account for 79% of all consumer Internet traffic in 2018, up from 66% in 2013, according to the Cisco Visual Networking Index.

However, it can be technically complex and for content and service providers to deliver Quality of Experience (QoE) with low start-up delays, no buffering or stalling, and high media quality, thanks to the large variety of content formats, protocols, transmission options and device-specific factors, as well as continued innovations including HEVC and 4K/UHD. The MPEG-DASH standard was thus established to create the convergence and interoperability required for further large-scale market growth.

"Today, content providers are expanding the distribution of their on-demand and live offerings to the Web and across multiple devices including and beyond TV," said Stefan Lederer, CEO of bitmovin. "Due to the increasing customer expectations, the success of them depends on the offered video quality."

He added: "Bitmovin provides end-to-end adaptive bitrate transcoding services and high performance players for any platform, enabling our customers to offer the highest quality of service, while minimising distribution costs through the efficient use of video encoding, HTTP-based delivery and caching infrastructure."