CBS goes OTT with All Access service
DetailsJoseph O'Halloran | 17 October 2014
Only hours after HBO announced that it is to launch an over-the-top (OTT) offering, CBS unveiled its own new digital subscription video-on-demand (VOD) Nielsen-measured live streaming service.
CBS All AccessAs well as allowing fans to watch more CBS programming online and on mobile devices, the service introduces another monetisation window for the company's content. Drawing on content from the company's television network, CBS All Access will offer subscribers thousands of episodes from the current season, previous seasons and classic shows on-demand. It will offer full current seasons of 15 prime time shows with episodes available the day after they air with the additional ability to live stream local CBS stations in 14 of the largest markets at launch, with more to be added as affiliates join the new service.
The ability to live stream local CBS stations through CBS All Access was built in close collaboration with CBS's owned and operated stations. Syncbak, in which CBS has a minority investment, powers the delivery and geo-targeting of the live feeds to in-market subscribers. At launch, live streaming will be available in CBS's 14 owned and operated markets, including: New York City, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Detroit, Minneapolis, Miami, Denver, Sacramento, Pittsburgh and Baltimore, with more to be added.
Available immediately at CBS.com, CBS All Access can also be accessed from mobile devices through the CBS App for iOS and Android. It will be available on other major connected devices in the coming months.
"CBS All Access is another key step in the Company's long-standing strategy of monetising our local and national content in the ways that viewers want it," said Leslie Moonves, president and CEO, CBS Corporation. "This new subscription service will deliver the most of CBS to our biggest fans while being additive to the overall ecosystem. Across the board, we continue to capitalise on technological advances that help consumers engage with our world-class programming, and we look forward to serving our viewers in this new and exciting way."
Added Jim Lanzone, president and CEO, CBS Interactive: "Our focus is to develop the best cross-platform video experience possible. We want our audiences to be able to watch CBS's industry-leading content live and on demand whenever and wherever they want. CBS All Access delivers on that promise by giving our audience not only more CBS content, but also more ways to watch in a seamless user experience. We've integrated the service into our existing offerings and look forward to bringing it to all major digital platforms – including additional connected devices – in the coming months."