Du launches TV app for Xbox One

DetailsRebecca Hawkes | 17 October 2014

Du TV, the Internet protocol television (IPTV) service from UAE telco du, is now available to subscribers via an application on Xbox One.

It is the first local second-screen content app developed for Xbox One in the Gulf, the companies claimed at the GITEX technology show in Dubai.

“We are excited to bring this revolutionary app to our customers, putting them ahead of fellow gamers in the region with an innovative View Anywhere technology. The additional convenience of the du View Anywhere app’s Kinect compatibility emphasises the simplicity that technology brings to our communication. Interaction today is as simple as gesturing at your screen,” said Fahad Al Hassawi, chief commercial officer, du.

“By giving our customers the option to view their du TV subscription on devices other than their televisions, we are facilitating the UAE’s smart city progression, in which we will see increased screen convergence as content becomes viewable – where, and how our customers want it.”

Nuri Cankaya, Xbox Live marketing lead, Microsoft Middle East and Africa, added: “The du app on Xbox One marks a milestone that all Middle Eastern developers can celebrate as we continue to look to the region for more compelling, relevant and local content for Xbox One fans to enjoy.”