YuMe unveils enhanced connected TV ad unit
DetailsEditor | 17 October 2014
Video brand advertising solutions provider YuMe has unveiled a new ad unit designed to offer connected consumers an interactive experience across multiple smart TV platforms.
YuMe2YuMe says that the upgraded Ngage+ unit offers expansive scale as it can be deployed across multiple connected TV platforms. It is claimed to be able to offer increased flexibility using a multi-tab approach that allows for long-form content distribution and maximum content distribution. The upgrade also has enhanced measurement, capturing how consumers are engaging with the branded content.
BMW of North America was YuMe's launch partner for Ngage+ with the car giant's ad experience implemented across online, mobile, tablet and smart TVs in what was described as a first-to-market opportunity designed to generate brand awareness and engagement. "We are constantly looking at revolutionary market opportunities," commented Tom Penich, media manager, BMW USA. "By using Ngage+, we are able to be a leading innovator in the CTV ad space."
Added YuMe EVP emerging markets, Michael Hudes: "Given 49% of all US households connect at least one television to the Internet, according to a recent study by Leichtman Research Group, YuMe recognises the need to continue to innovate in the CTV ad space by releasing new ad units such as Ngage+ ... We are excited to work with a state-of-the-art brand like BMW to help them engage their consumers on a deeper level."