TV Azteca to develop Food Fighters TV format
| 18 October 2014
Mexico's TV Azteca has bought the rights to the cooking show format Food Fighters. A local version of the show is scheduled to premiere on 26 October.
Distributed by multimedia entertainment studio Electus, Food Fighters is a showcase for culinary clashes, giving amateur cooks the chance to test their skills. Hosted by Man v Food's Adam Richman, amateur cooks go head-to-head against five professional chefs who try to cook each contestant's best ‘family recipe’ better than the contestant does. The dishes are tasted and judged by ‘the dinner party,’ a group of everyday food enthusiasts who taste both creations in a blind taste test. As the contestants advance, the cash prize grows, as does the incentive to out-cook the professional.
Electus also announced that its collaboration with Zespa Media to create the Goddesses' New Clothes has consistently averaged more than 15 million viewers. The show is the Chinese version of Fashion Star, and it premiered on Dragon TV on 23 August.
In the show, six female celebrities design and model themed clothes with the help of professional designers to win orders from shop owners at tmall.com--one of China's largest e-commerce sites. The show airs on Saturday nights at 9:15pm.
The fourth episode reached a series high of more than 20 million viewers, coming second among all national channels across China. inShare0