Armoza wins licensing deal with Azteca Mexico
| 20 October 2014
Armoza Format's prime time entertainment format I Can Do That! has been commissioned by leading Mexican broadcaster Azteca.
I Can Do That international imageI Can Do That! takes a group of celebrities and challenges them to perform new, unique and live acts each week, and is now in production in over 15 territories.
The new deal, which involves a partnership with FremantleMedia Mexico, also marks the first time that Armoza and Azteca have partnered together.
Commented Coty Cagliolo, creative director of FremantleMedia Mexico: "We're delighted to be partnering with Armoza in this fantastic format and extending our long standing relationship with Azteca."
"I Can Do That! was developed to answer the immediate need of the broadcasters for a fresh take on variety prime time shows, and we are happy to see it fully answer this need," added Armoza Formats CEO Avi Armoza. "We look forward to taking it to Mexico with Azteca and FremantleMedia, and to creating a solid partnership with them."