LATAM multiscreen on the march
Juan Fernandez Gonzalez
| 20 October 2014
Latin America is immersed in a multi-screen revolution: over 83% of connected Latin Americans own a computer and a smartphone and can choose on average 5.2 devices through which to consume content.
multiscreenAccording to a report from Business Bureau, Latin Americans' consumption is moving away from traditional devices, and online content is currently watched on many different screens. "The figures regarding tablets and consoles, which are owned by 48% and 44% of connected Latin Americans respectively, are surprising," said Leonardo Sampieri, analyst at the consultancy firm. "On the other hand, devices such as Apple TV and Google Chromecast, with ratios under 8%, still have further to go."
Smart TVs, which had almost no presence in Latin American homes a year ago, now appear among the most preferred devices to watch movies and series online. Over 30% of Latin Americans say they have a connected TV and 17% choose it over other devices to consume linear TV and video-on-demand (VOD).
The smart TV figures near those of standard TV – which is preferred by 37% of Latin Americans – laptops (16%) and computers (11%).
"If we compare the figures with the 2012 report, the DVD player has disappeared from the top four," added Sampieri. "We can conclude that screen size is essential when it comes to choosing a device to watch movies and series."