FremantleMedia, 360Powwow to develop Spanish content
Juan Fernandez Gonzalez
| 20 October 2014
FremantleMedia Latin America (FMLA) has announced a new strategic partnership with media and entertainment company 360Powwow to develop original Spanish-language content for the Latin American market.

360pwThe deal intends to strengthen FremantleMedia's pan-regional production activity and co-create a mix of titles across the lifestyle and scripted entertainment genres. In addition, FremantleMedia will retain the global distribution rights across both format and finished tape products.

As part of the agreement, FMLA will extend its relationship with Nina Garcia, creative director of Marie Claire and Project Runway judge, who will work alongside FMLA and 360Powwow on fashion content.

"A partnership between FremantleMedia Latin America and Powwow creates an exciting opportunity to offer innovative content for the US Hispanic and Latin American markets," said Adrian Santucho, CEO FremantleMedia Latin America. "Our goal is to develop new content using Powwow's culture-transcending talents and its Executive team expertise."

"The strategic alliance with FremantleMedia Latin America is in line with our mission to develop the best quality content with the most talented people in our industry," added Daniel Gutman, CEO of Powwow.