Freesat adds 8,000 TV homes in third quarter
| 21 October 2014
Even though the quarter saw the company's managing director announce her departure, UK free-to-air satellite provider Freesat has revealed a very strong third quarter in 2014.
freesat 14 JulFor the quarter ended 30 September, Freesat added 8,000 new TV homes, bringing total new additions in the year to 32,000. The service is now said to be available in 1.9 million households and watched by more than four million viewers every week.
Driving the growth was Freetime, Freesat's connected TV service, which now accounts for almost half (48%) of all Freesat set-top box sales and a third of all new Freesat sales. Freetime service allows viewers to watch shows from the past seven days, pause, record and rewind live programmes and offers access to all the major catch-up players such as the BBC iPlayer and 4oD. In May 2014, Panasonic launched a range of televisions embedded with Freetime helping to drive Freetime growth with even higher than expected connection rates.
The Freesat mobile app, launched in January 2014, was also said to be finding continued popularity with both Freesat and non-Freesat viewers and the launch during Q3 of an Android version pushed total number of downloads to over 350,000.
Commenting on the results, the penultimate report for which she will be responsible before leaving in December 2014, MD Emma Scott said: "It is fantastic to be able to report another solid quarter of growth that demonstrates the on-going appeal of free TV over pay. We have enhanced our offering with our hugely successful mobile app, now available on both Android and iOS, and with our popular Showcase recommendation service, which is helping to drive viewer engagement. I am delighted to see the enduring success of Freesat with consumers."