Sony teams up with Turner, DLA for LATAM distribution
Juan Fernandez Gonzalez
| 21 October 2014
Sony Pictures Television is to deliver its new series Señorita Pólvora to 42 Latin American markets, including Brazil, following a distribution agreement with DLA and Turner for both linear TV and video-on-demand (VOD).
senoritaTurner Broadcasting Systema Latin America has acquired the pay-TV broadcasting rights for Señorita Pólvora, which will premiere on TNT at the beginning of 2015. DLA, the América Móvil unit which operates VOD service Claro Video, has the on-demand rights to offer the Sony production immediately after TNT.
"Premium content is driving an increase in audience figures in the region, which is why we believe in the distribution opportunities of collaborating with different platforms such as TNT and Claro Video," said Alexander Marín, senior VP for distribution in Latin America and US Hispanic at Sony Pictures Television.
"The acquisition of a quality production such as Señorita Pólvora meets Turner's strategy of including local content on its channels in order to engage the Latin American audience," said Angel Zambrano, acquisitions VP at Turner Broadcasting System Latin America.
"This series and other productions enable Claro Video to offer a varied portfolio which makes the difference with other services," added Pablo Iacoviello, acquisitions VP at DLA.
Señorita Pólvora, a co-production of Sony and Televisa, tells the true story of a beauty queen who is connected to a Mexican cartel. The series stars well known soap opera actors including Camila Sodi (Niñas Mal), Iván Sánchez (La Reina del Sur) and Saúl Lisazo (El Rostro de la Venganza).