Miami grows as centre for LATAM TV
Juan Fernandez Gonzalez
| 22 October 2014
With many operators, producers and telcos directing their strategies in LATAM from Miami, the city is growing in importance as a centre for new Latin American TV, especially for over-the-top (OTT), video-on-demand (VOD) and TV everywhere services.
dataxisbarlaroFittingly then, on 3 November the city will be hosting NexTV CEO's Summit Latin America during which top executives from the region's pay-TV sector will analyse the future of TV, looking at new broadcasting technologies, OTT and multiscreen. Organised by the consultancy firm Dataxis, the summit will be held at the InterContinental Hotel.
CEOs from Argentina's Cablevisión, Mexico's Megacable, Liberty Global Latin America, DirecTV Panamericana, Qualy TV, Inter (Venezuela, Chile, Bolivia, Paraguay, Ecuador), Panama's Cable & Wireless and TV Azteca (Mexico, Colombia, Peru), among others, will meet content producers such as Disney Latin America, Fox, Cisneros, Sony Pictures Television, AMC Networks and BBC Worldwide.
"The entertainment industry is changing at a technological level but also regarding audience habits," said Ariel Barlaro, VP at Dataxis Latin America. "Since Netflix landed in the region at the end of 2011, the TV business has been getting ready to compete with new services and content designed for new devices."
According to Dataxis, Netflix is already in the top five pay-TV operators in Latin America with 3.3 million subs, behind América Móvil, DirecTV, Televisa and Clarín. The American OTT operator has nearly 70% of the region's VOD OTT market, with Claro Video being its nearest rival with 17.2%.
Most pay-TV operators in the region are currently allied with larger US networks so they can offer OTT and TV everywhere services, which is why ESPN Play, Fox Play and HBO Go, among others, are also become increasingly important for Latin American viewers.