LATAM goes big for HDTV
| 22 October 2014
Steady growth – a constant feature of the last three years – will drive almost 60% of pay-TV subs in Latin America to have HDTV by 2018 says research firm Dataxis.
dataxislatamAccording to the Evolution of HD Channel Offerings in Latin America report, the number of HD subscribers across the region has grown, counting 13.9 million as of the first quarter of 2014. Brazil was the largest market for HD customers – accounting for 63.5% of the total – followed by Mexico, Argentina, Chile, Colombia, Venezuela and Peru. Dataxis identified 196 HD channels with programming actively reaching viewers. Of them, 149 channels were distributed exclusively via pay-TV networks, while the remaining 47 were domestic free-to-air (FTA) HD channels also available on pay-TV HD packages.
The report also showed that there were 74 pay-TV operators with an HD offer as of July 2014, led by Argentina with 18 HD operators; Brazil follows with 17; Mexico has 13; Chile has 11; Colombia has six; while Venezuela and Peru have five and four respectively. Globo and Time Warner are the two content owners with the highest number of channels produced and released, each with a 12.5% share, followed by News Corp with 9.87% and DirecTV with 7.89%. Discovery, Televisa and América Móvil are next with 3.95% each.