FreeCast adds sports streams to Rabbit TV Plus
Michelle Clancy
| 23 October 2014
Content discovery and management engine provider FreeCast has added channels to its Rabbit TV Plus video offering, including sports content from the NFL, NBA, NHL, MLB, WWE and Tennis channels.

Other channels include Glenn Beck's The Blaze, as well as live television channels from China, India, Pakistan, Argentina, Chile, Colombia, Venezuela, Peru, Brazil and the Middle East. The company said that it aims to be the closest thing to a traditional cable content bouquet that can be found in an over-the-top (OTT) environment.

Rabbit TV launched 18 months ago as a USB drive-based way to bring content to mobile devices. It attracted more than three million subscribers in the process, and over the summer said that it was willing to pay $5 per month per broadcast feed for the ability to carry content from major networks like CBS and FOX.

This autumn it launched the Plus version of the service which drops the hardware requirement and has hundreds of additional live channels, both user-generated and from major providers, plus personalisation options, and thousands of movies, TV shows, radio stations, live events, music, games, pay-per-view sources and premium content.

"With HBO GO, and whispers of ESPN eventually going effectively á la carte via the Web, it really opens the floodgates for the other networks to do the same," said FreeCast CEO William Mobley. "Netflix will never be a replacement for cable - it's really just another channel among many. Rabbit TV Plus is already offering premium channels, in addition to hundreds of thousands of free movies, TV shows and radio stations. HBO and live sports really complete the circle for a lot of people, allowing them to leave traditional cable behind. We're excited about the possibility of giving our three million-plus subscribers the opportunity to experience them all with Rabbit TV Plus."

In all, Rabbit TV Plus now offers access to 250,000 movies, 100,000 TV shows, 50,000 radio stations, and much more, for $10 a year. Mobley said that the service should reach between 12 and 15 million paid subscribers by the summer of 2015.