Gay-lifestyle television channel OUTtv has chosen satellite operator Hispasat for distributing its content to cable networks in Europe.
Israeli television services provider, RRMedia, which currently uses Hispasat satellites to distribute content in both America and Europe, will uplink the signals.
The lifestyle channel OUTtv is currently available in the Netherlands, Belgium and Sweden. Due to the demand from various TV operators in Central and Eastern Europe, OUTtv required new delivery methods to offer their proposition to the operators in these regions.
This agreement benefits from Hispasat’s new antenna seeding strategy, which aims to foster new alliances with a great number of top European cable and telco networks, in order to distribute the channels available in its shared platforms. The company is collaborating with various teleports at its orbital position 30 degrees West, among them RRMedia, which recently launched an innovative proposal to the market enabling any content company to distribute in Europe whilst guaranteeing professional reception and latest generation standards (DVB-S2).
OUTtv has signed distribution agreements in Slovakia, Estonia, Latvia, Bulgaria and Poland, and hopes to gain more ground in the main Central and Eastern European markets over the forthcoming months.
OUTtv’s founder and CEO, Marc Putman said: “We noticed that these emerging markets show off interest in our lifestyle concept, because it differentiates their content-portfolio to attract new targeted customers.”
According to Ignacio Sanchis, Hispasat’s CCO, “we are very pleased with this agreement, which reinforces our strategy and showcases our 30ºW-located satellites as a great solution for efficient, high-quality video distribution in Europe.”