Sony's LIV Sports picks up Champions League Tennis rights
| 28 October 2014
Multi Screen Media's digital sports portal LIV Sports has acquired the mobile and Internet broadcast rights in India for the Champions Tennis League (CTL).
Live matches from the CTL will be available on the Sony Entertainment Network-run online video, as well as on video-on-demand (VOD).
"LIV Sports started as the official mobile and Internet broadcaster for the 2014 FIFA World Cup Brazil and then moved on to bagging the exclusive Web and mobile rights for the on-going qualifying matches for the 15th European Championship – Euro 2016, for India. It was conceived to offer quality sports entertainment content that is mass inclusive and not designed to cater only to ardent sports fans," said Uday Sodhi, executive vice president, Sony Entertainment Network.
The CTL teams comprise some of the world's top 25 ranked male and female players, structured into two groups, each having three teams each, who will play each other both 'home' and 'away'. The teams that top their respective group will meet in the final.
Each of the six official CTL teams – from Chennai, Bangalore, Pune, Delhi, Chandigarh and Mumbai – will play 12 matches over a ten-day period from 17 November to 26 November 2014. Each team features Indian and international marquee players.