Complex Media launches YouTube network
| 28 October 2014
Complex Media is targeting urban Millennial males with the launch of its official YouTube multichannel network (MCN).
The collection of streams will focus on pop culture, music, men's fashion, sneaker culture and sports. So far, 40 YouTube channels are on board, including Tony Hawk's RideChannel, VladTV and the official Complex Magazine channel, with a collective reach of six million subscribers and 3.3 billion lifetime views.
Complex Media will also source talent for original video programming from its own network as well as from outside creators, to meet Millennial demand for online programming.
"Our sales team has proven successful at amplifying campaigns across our publisher network of over 120 media brands on the editorial side," said video GM Nathan Brown. "We are excited to provide the same opportunity for video creators across YouTube as well as Complex Media's own publishing brands."
Complex Media aggregates over 120 million unique monthly viewers across its video platforms, and aims to continue this dramatic scale of viewership by targeting audiences seeking content focused on key millennial sub-cultural topics not offered by other media brands.