TV everywhere to show dramatic growth by 2020
| 29 October 2014
According to Digital TV Research, the number of viewers watching TV and video content on multiple screens will climb from 5.60 billion in 2010 to 11.32 billion by 2020.
The research company's Multiscreen TV & Video Forecasts report, which covers 51 countries, predicts that although the TV set will continue to dominate by number of viewers and time watched, its share of viewers will fall to 42% in 2020 from 73% in 2010. Viewing on the other devices will grow dramatically. By 2020, 3.98 billion people will watch content via a PC or laptop over a fixed broadband connection, an increase of 80% on 2013. Smartphones viewers will reach 1.53 billion, triple the number in 2013. Tablet viewers will amount to 1.10 billion by 2020, an impressive five times the 2013 total.
"By 2020, the average person will watch TV and video content [at least once a month] on 2.13 devices, up from 1.14 in 2010 and 1.53 in 2014" said report author Simon Murray, "to put it another way, people will view content on more than two devices in 2020, up from just over one in 2010. Australia (2.88) will be the leading country by viewing devices per person in 2020. In fact, 13 countries will be above 2.80."
The report forecast that India will add nearly one billion gross viewers between 2014 and 2020, with China adding 897 million. China will reach 2,890 million viewers by 2020, up from 1,483 million in 2010, and India will top 2,347 million.