People will watch TV and video content on more and more devices as TV everywhere takes off.
For the 51 countries covered in Digital TV Research’s Multiscreen TV & Video Forecasts report, the gross number of viewers will climb from 5.60 billion in 2010 to 11.32 billion by 2020.
Simon Murray, report author, said: “By 2020, the average person will watch TV and video content [at least once a month] on 2.13 devices, up from 1.14 in 2010 and 1.53 in 2014 – to put it another way, people will view content on more than two devices in 2020, up from just over one in 2010. Australia (2.88) will be the leading country by viewing devices per person in 2020. In fact, 13 countries will be above 2.80.”
By 2020, 3.98 billion people will watch content via a PC or laptop over a fixed broadband connection; up by 80% on 2013. Smartphones viewers will total 1.53 billion people; triple the 2013 total. Tablet viewers will be 1.10 billion by 2020; five times the 2013 total. Although it will continue to be the dominant device (both by viewers and by duration watched), TV sets’ share of total viewers will fall from 73% in 2010 to 42% in 2020. Viewing on the other devices will grow dramatically.
China will have 2,890 million viewers by 2020, up from 1,483 million in 2010. India will supply a further 2,347 million by 2020. India will add nearly 1 billion gross viewers between 2014 and 2020, with China adding 897 million.