Video codec pain points remain for 4K UltraHD
Michelle Clancy
| 30 October 2014
Even though some pain points remain unaddressed, standards committees and industry consortiums are working through a number of video standards to support 4K/UltraHD video as well as next-generation mobile video based on HEVC and DASH packaging.

According to ABI Research, the majority of vendors are going in predictable directions; meanwhile, a few trailblazers are working on disruptive innovations.

Areas such as the inability of TCP delivery to keep up with high throughput demands, the lack of perceptual tools in modern codecs, as well as the inefficiency of storage within CDNs all pose significant additional challenges within the ecosystem.

ABI said that a number of innovative companies, from start-ups to more mature businesses, are addressing these issues: bitmovin, beamr, Akamai, Aspera (part of IBM), Vantrix and Conviva.

"Of the areas we examined, carrier equipment for video delivery, transit replacements for TCP, and real user monitoring (RUM)/application performance monitoring (APM) applied to video have the largest market potential and are expected to be the most pervasive in tomorrow's video services," said practice director Sam Rosen. "Meanwhile, OTT monitoring is expected to remain a niche market. These disruptive innovations will lead to about US$1.5 billion in 2020 revenues across a variety of industries."

One way or another, 4K is expected to take off: according to Parks Associates, 46 million households worldwide will subscribe to an UltraHD pay-TV service by 2018.