Okko, formerly known as Play, has taken the lead in Russia’s paid-for on demand sector.

According to research on OTT operators undertaken by J’son & Partners Consulting, the smart TV home digital entertainment service had revenues of R285 million (€5.24 million) in the first half of this year, up from R70 million in the same period in 2013 and almost double that of iTunes.

Although Apple leads the world VOD market in electronic sell-through (EST), earning 65% of movie sales revenues, Russia is a unque market where the global leader is considerably behind its main competitor.

There were almost 5 million devices registered to receive Okko as of the end of Q2 and the smart TV platform accounted for over 91% of Okko’s revenues in the first half of this year.

Okko consists of two produucts: Okko Movies, formerly Play, the leading premium VOD service in Russia; and Okko TV a global OTT platform of TV channel distribution