Foxtel adds content, seeks audience growth
| 31 October 2014
Australian pay-TV network Foxtel is launching new pricing and packaging, with a reality series and box set channel among the new offers to tempt new subscribers.
The BAFTA-winning UK reality series Googlebox – where a number of ordinary families or couples review the week's TV in an entertaining fly-on-the-wall format – is among Foxtel's latest content acquisitions.
"We have been working incredibly hard to put all of the pieces in place to bring Foxtel to the widest audience possible and starting in November, we are poised to kick off a new era in growth," said Richard Freudenstein, CEO, Foxtel.
"We're particularly excited to launch our new pricing and packaging, which will see our existing customers getting even more value than ever from their subscriptions at no extra change while giving the many Australians who have not previously considered Foxtel a great reason to take another look."
The pay-TV network will also launch full seasons of series including Game of Thrones, The Sopranos, True Blood, Boardwalk Empire, Band of Brothers; as well as the first animated series from Working Dog (makers of Front Line, Utopia, The Panel); Deadline Gallipoli starring and executive-produced by Sam Worthington; the thriller The Kettering Incident; a third season of prison drama Wentworth; and the drama A Place To Call Home, which was saved by Foxtel after being axed by Seven earlier this year.
"We are proud to partner with the Seven Network on this landmark deal and ensure that audiences can continue to enjoy this beautifully crafted and elegantly produced series," said Brian Walsh, director of television, Foxtel.