Astro wins SE Asian TV rights to HKTV dramas
| 03 November 2014
Malaysia's Astro television platform is to broadcast and distribute Cantonese drama series from the production subsidiary of Hong Kong Television Network (HKTV) thanks to a new rights deal that encompasses Southeast Asia, Australia and New Zealand.
The content, which will be available to Astro's pay-TV subscribers via linear television on Astro Shuang Xing, on demand, or through the Astro on the Go (AOTG) service, will be aired at 7pm from Sundays to Thursdays, starting 18 November 2014.
"As a leading content and consumer company we are always on the lookout for great content, good stories and high production values to provide the best entertainment experience to our customers. HKTV Cantonese dramas are absolutely in keeping with this and make Astro the undisputed destination for the best in HK entertainment," said Choo Chi Han, vice president of Chinese Customer Business, Astro.
Astro is broadcast to 4.2 million households, or 60% of Malaysian homes. Around 22% of the country's 28.6 million-strong population are ethnically Chinese, according to government figures dating from 2010.
The financial details have not been disclosed of the deal, however it comprises 22 drama titles, including the crime thriller Borderline and political drama The Election starring Angelica Lee Sin-jie and Liu Kai-chi.