Over 90% of young Peruvians watch TV daily
Juan Fernandez Gonzalez
| 03 November 2014
According to a report from ConcorTV young people in Peru spend most of their leisure time watching TV, preferring international channels and programming and still choosing traditional TV over Internet platforms such as YouTube.
The report surveyed almost 10,000 people to discover the TV consumption habits of young people between seven and 16 and analyse Peru's TV offer.
From Monday to Friday, almost every respondent (99.3%) said they watched TV every day, while 76.9% also used the Internet. According to the report, young people spent 2.5 hours a day in front of the small screen and also spent one hour and 17 minutes on the Internet through computers or smartphones.
Peru's youngest audience segment also prefers international pay-TV channels over the national channels. Almost 70% of respondents gave the same reasons: that the international networks deliver more variety, better programming and higher quality entertainment.
Regarding online habits, the report showed that Peruvians are still at the beginning of the online video revolution experienced in other countries, with 18.6% using the Internet to watch video-on-demand (VOD) content and 4.4% streaming TV online.
While 10.5% of respondents said they use YouTube on a daily basis and one out of 100 do it through their smartphones, 85% of them said they never use the Internet to watch TV.