Jivox boosts advertising reach with new London office, new UK MD
| 04 November 2014
Aiming to spread the extent of its data-driven dynamic advertising solutions, Jivox is to open a new office in London to be headed by Murly Tiwari as managing director.
Responsible for leading UK sales efforts and partnerships, Tiwari brings more than 15 years of expertise from the digital advertising and media industry as well as the technology industry. Previously the EMEA managing director at Komli Media, specialising in digital advertising, Tiwari founded online media sales agencies Diversely Digital and Indoor Media.
The advertising platform provider regards Tiwari's appointment as and the new UK office as a response to the growing demand for simple-to-use digital platforms that run dynamic, interactive advertisements on all screens. "We are seeing increasing international demand for our ad platform, so this was a natural move for us," explained Jvox co-founder and CEO Diaz Nesamoney. "Our new office puts us in the heart of a growing digital scene, and with Murly at the helm we are confident that we will witness rapid expansion in this market."
"I have personally used Jivox technology to run campaigns in the UK and have been impressed with the unique value it brings to agencies and publishers," Tiwari added. "More and more clients are looking at dynamic advertising to make their brand stand out. The Jivox platform is changing the way advertisers build and deliver ads, enabling advertisers to take real-time data and customise the creative for each individual. I am excited to join the executive team at Jivox and continue to build on the strong momentum in the UK."