Endemol appoints new Brazil chief
| 07 November 2014
Endemol has appointed Vanessa Oliveira as manager of Endemol Beyond Brazil, tasked to lead the first Latin American hub for the company's global premium channel network (PCN), Endemol Beyond.
Oliveira was formerly head of marketing at Brazil's largest multi-channel network, ParaMaker. Now she will be tasked with building a network of Endemol-owned and operated digital video channels across multiple genres, which will be targeted at regional audiences.
Oliveira will be based at the company's offices in Sćo Paulo and her remit will include investing in original productions, engaging talent and delivering premium branded content for advertising partners.
"Vanessa's extensive experience in digital video, marketing and brand relationships makes her ideally suited to lead this new operation," said Marcello Lećo Braga, GM of Endemol Brazil. "We have ambitious plans to build a diverse and far-reaching network of premium channels with outstanding content, which will attract big regional fan bases and deliver an ideal platform for leading brands."