Wuaki.tv appoints new global product director
Juan Fernandez Gonzalez
| 07 November 2014
Spanish streaming platform Wuaki.tv has appointed Sidharth (Sid) Jayant as new global product director, targeting the company's growing and expansion plans throughout several European markets.

wuakiWith over a million users between its over-the-top (OTT) and video-on-demand (VOD) services in both Spain and the UK, Wuaki.tv also launched on France in the summer and intends to move into Germany and Italy before the end of the year.

After more than ten years working for Samsung Electronics, Sidharth Jayant will supervise product management and development through the different platforms and devices on which the streaming service is available, namely, smart TVs, consoles, Android and iOS tablets and smartphones, Google Chromecast and computers. Jayant will be in charge of guaranteeing a good user experience in all European markets in which Wuaki operates.

For Samsung Electronics, Jayant was developing the role of European product manager for the video division, leading the app development for smart TVs. He will now be working from Wuaki's headquarters in Barcelona.

"The number of people watching movies and series on-demand is significantly growing, which is a great opportunity for us," said Jacinto Roca, CEO and founder of Wuaki.tv. "Smart TVs are becoming especially popular among new screen formats, which is why we are very pleased to have Sid on board. His experience working for Samsung will be of great value to us."

While shaking up its programming and adding more VOD content in Spain in order to maintain leadership of the incipient OTT market in the country, Wuaki.tv has experienced considerable growth in Europe during 2014. The platform's success is closely related to the increase of connected devices at home, especially smart screens.