Mexico marks second step of Chromecast LATAM expansion
Juan Fernandez Gonzalez
| 08 November 2014
After being launched in Brazil last June, Google's smart TV device Chromecast has arrived in Mexico, carefully taking its first steps into the Latin American video market.
chromecastAccording to the national newspaper El Financiero, Google is already in talks with audiovisual distributors, TV platforms and online video services in order to make Mexican content available for the device. For the moment, only US platforms like Netflix are available through Google's dongle in Mexico, although developers are already working on compatible apps, says the newspaper.
Although video-on-demand (VOD), over-the-top (OTT) and TV everywhere are currently widespread in Latin America, the market's leaders still correspond to US platforms.
Chromecast allows users to broadcast any content from connected devices such as tablets or smartphones on a TV through a Wi-Fi network and a HDMI connection.
“We think the Mexican market is fantastic for this project, which is why we are working with several partners in order to bring more content to the product,” explained Google's product manager in Mexico, Vivek Jayaraman, to El Financiero.
“Mexico is a huge market with 100 million mobile users and 27 million people owning a smartphone.”